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Einfache Ansicht MARC ISBD

Robert l.shook

The IBM way insights into the world's most successful marketing organization / [Book :] F.G. "Buck" Rodgers, with Robert L. Shook. - 1st ed. - New York : Harper & Row, 1917. - xiv, 235 p. ; 25 cm.

Includes index.

All age.

ISBN: 0060155221 :

LCCN: 85045223

Subjects--Corporate Names:
International Business Machines Corporation.

Subjects--Topical Terms:
Computers--Marketing--Case studies.
Electronic office machines--Marketing--Case studies.
Marketing--Case studies.

Dewey Class. No.: 338.761

National Library of Medicine Call No.: / R I