Enrico, Roger.

The other guy blinked how Pepsi won the cola wars / [Book :] Roger Enrico and Jesse Kornbluth. - New York : Bantam, 1986. - viii: 280 p. ; 24 cm.

Includes index.

All Ages.

0553051776

86017485


Pepsi-Cola Company.
Coca-Cola Company.


Soft drink industry--United States.

338.760

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