SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

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Thompson, John L.

Understanding corporate strategy [Book /] John L. Thompson. - London : Thompson Learning, 2001. - xix, 610 p. : ill. ; 24 cm.

Includes bibliographies and index.

1. Introducing Strategy and Strategic Management -- 2. The Organizational Mission and Objectives -- 3. Measuring Success -- 4. Culture and Values -- 5. Environmental Analysis, Synergy and Strategic Positioning -- 6. The Dynamics of Competition -- 7. Strategic Resources -- 8. An Introduction to Strategy Creation and Strategic Change -- 9. Strategic Planning -- 10. Emergent Strategy and Intrapreneurship: The Contribution of People and Information -- 11. Strategic Alternatives and Market Entry Strategies -- 12. Strategy Evaluation -- 13. Strategy Implementation.

All Ages.

ISBN: 1861527551

Subjects--Topical Terms:
Business planning.
Strategic planning.

LC Class. No.: HD30.28 / T465 2001

Dewey Class. No.: 355.02

National Library of Medicine Call No.: / JU