Jenkins, Mark, 1959-
The customer centered strategy thinking strategically about your customers / [Book :] Thinking strategically about your customers. Mark Jenkins. - London ; Washington, DC : Institute of Management : Pitman Pub., 1997. - xiv, 206 p. : ill. ; 24 cm. - Millennium manager .
Includes bibliographical references and index.
Priority skills for the manager of 2001 -- The rationale for this book: Why are customers strategic? -- What is strategic thinking? -- The process: Thiking strategically about customers: An overview of part 2 -- Identifying and selecting customers -- Choosing and defining customer strategies -- Matching customers to competences -- Making it all happen: the customer-focused organisation -- Reflections and actions: Reflections on the process -- appendix: Pro forma for applying the frameworks to your organisation.
All age.
0273630040
Strategic planning.
Consumer satisfaction.
Competition.
Organizational change--Management.
381.3
The customer centered strategy thinking strategically about your customers / [Book :] Thinking strategically about your customers. Mark Jenkins. - London ; Washington, DC : Institute of Management : Pitman Pub., 1997. - xiv, 206 p. : ill. ; 24 cm. - Millennium manager .
Includes bibliographical references and index.
Priority skills for the manager of 2001 -- The rationale for this book: Why are customers strategic? -- What is strategic thinking? -- The process: Thiking strategically about customers: An overview of part 2 -- Identifying and selecting customers -- Choosing and defining customer strategies -- Matching customers to competences -- Making it all happen: the customer-focused organisation -- Reflections and actions: Reflections on the process -- appendix: Pro forma for applying the frameworks to your organisation.
All age.
0273630040
Strategic planning.
Consumer satisfaction.
Competition.
Organizational change--Management.
381.3