SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Underwood, Doug.

When MBAs rule the newsroom how the marketers and managers are reshaping today's media / [Book :] Doug Underwood. - New York : Columbia University Press, c1993. - , 259 p. ; 24 cm.

Includes bibliographical references (p. [237]-241) and index.

All Ages.

ISBN: 0231080484 (acid-free paper)

LCCN: 92040020

Subjects--Topical Terms:
Newspapers--Marketing.
Newspapers--Management.
Newspaper publishing.

LC Class. No.: PN4734 / .U63 1993

Dewey Class. No.: 070.40688

National Library of Medicine Call No.: 070.406 / UM