Lau, Richard R.
How voters decide information processing during election campaigns / [Book :] Richard R. Lau, David P. Redlawsk. - Cambridge ; New York : Cambridge University Press, 2006. - xvii, 344 p. : ill. ; 23 cm. - Cambridge studies in public opinion and political psychology .
Includes bibliographical references (p. 313-333) and index.
Introduction -- A new theory of voter decision making -- Studying voting as a process -- What is correct voting? -- What voters do : a first cut -- Individual differences in information processing -- Campaign effects on information processing -- Evaluating candidates -- Voting -- Voting correctly -- Political heuristics -- A look back and a look forward -- Appendix A: Detailed examples of decision strategies in action -- Appendix B: How the dynamic information board works -- Appendix C: Overview of experimental procedures -- Appendix D: Detailed decision scripts -- Appendix E: Calculating the on-line evaluation counter.
All age.
0521848598 052161306X (pbk.) 9780521848596 (hardback) 9780521613064 (pbk.)
2005021892
Voting research--United States.
Elections--United States.
JK1967 / .L38 2006
324.973
/ L H
How voters decide information processing during election campaigns / [Book :] Richard R. Lau, David P. Redlawsk. - Cambridge ; New York : Cambridge University Press, 2006. - xvii, 344 p. : ill. ; 23 cm. - Cambridge studies in public opinion and political psychology .
Includes bibliographical references (p. 313-333) and index.
Introduction -- A new theory of voter decision making -- Studying voting as a process -- What is correct voting? -- What voters do : a first cut -- Individual differences in information processing -- Campaign effects on information processing -- Evaluating candidates -- Voting -- Voting correctly -- Political heuristics -- A look back and a look forward -- Appendix A: Detailed examples of decision strategies in action -- Appendix B: How the dynamic information board works -- Appendix C: Overview of experimental procedures -- Appendix D: Detailed decision scripts -- Appendix E: Calculating the on-line evaluation counter.
All age.
0521848598 052161306X (pbk.) 9780521848596 (hardback) 9780521613064 (pbk.)
2005021892
Voting research--United States.
Elections--United States.
JK1967 / .L38 2006
324.973
/ L H