Berkowitz, Eric N.
Essentials of health care marketing [[Book] /] Eric N. Berkowitz. - 2nd ed. - Sudbury, Mass. : Jones and Bartlett Publishers, c2006. - xvi, 416 p. : ill. ; 23 cm.
Includes bibliographical references and index.
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
0763783501 (pbk.) 9780763783501
2005027417
GBA608393 bnb
101257671 DNLM 013365829 Uk
Medical care--Marketing.
Marketing of Health Services.
RA410.56 / .B46 2006
362.10688
W 74.1 / BE 2006 D-557
Essentials of health care marketing [[Book] /] Eric N. Berkowitz. - 2nd ed. - Sudbury, Mass. : Jones and Bartlett Publishers, c2006. - xvi, 416 p. : ill. ; 23 cm.
Includes bibliographical references and index.
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
0763783501 (pbk.) 9780763783501
2005027417
GBA608393 bnb
101257671 DNLM 013365829 Uk
Medical care--Marketing.
Marketing of Health Services.
RA410.56 / .B46 2006
362.10688
W 74.1 / BE 2006 D-557