Geller, Valerie.
Creating powerful radio getting, keeping, and growing audiences for news, talk, information, and personality / [[Book] :] Valerie Geller ; edited by Turi Ryder. - Amsterdam ; Boston : Focal, 2007. - 340 p. : ill. ; 23 cm.
"A guide for programmers, managers & talent"--Cover.
Includes bibliographical references and index.
9780240519289 0240519280 (alk. paper)
Radio broadcasting.
384.54
/ GC
Creating powerful radio getting, keeping, and growing audiences for news, talk, information, and personality / [[Book] :] Valerie Geller ; edited by Turi Ryder. - Amsterdam ; Boston : Focal, 2007. - 340 p. : ill. ; 23 cm.
"A guide for programmers, managers & talent"--Cover.
Includes bibliographical references and index.
9780240519289 0240519280 (alk. paper)
Radio broadcasting.
384.54
/ GC