SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Küng, Lucy.

Strategic management in the media from theory to practice / [[Book] :] Lucy Küng. - London ; Thousand Oaks, Calif. : SAGE, 2008. - 248 p. : ill. ; 25 cm.

Includes bibliographical references (p. [224]-239) and index.

ISBN: 9781412903127 9781412903134 (pbk.)

Nat. Bib. No.: GBA680502 bnb

Nat. Bib. Agency Control No.: 013557797 Uk

Subjects--Topical Terms:
Mass media--Management.
Strategic planning.

Dewey Class. No.: 302.23068

National Library of Medicine Call No.: / KS