Wimmer, Roger D.
Mass media research an introduction / [[Book] :] Roger D. Wimmer, Joseph R. Dominick. - 8th ed. - Belmont, CA : Thomson, Wadsworth, c2006. - xii, 468 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and indexes.
0534647189 9780534647186
2004114638
Mass media--Research.
302.23072
/ WM
Mass media research an introduction / [[Book] :] Roger D. Wimmer, Joseph R. Dominick. - 8th ed. - Belmont, CA : Thomson, Wadsworth, c2006. - xii, 468 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and indexes.
0534647189 9780534647186
2004114638
Mass media--Research.
302.23072
/ WM