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Einfache Ansicht MARC ISBD

Perreault, William D.

Essentials of marketing a global-managerial approach / [[Book] :] William D. Perreault, Jr., E. Jerome McCarthy. - 9th. ed. - Boston, Mass. : McGraw-Hill, 2003. - 624, 29 p. ; : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

All age.

ISBN: 0072464208 0071198695 (international : alk. paper)

LCCN: 2002032682

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 380.1

National Library of Medicine Call No.: / P E