Orlik, Peter B.
Electronic media criticism applied perspectives / [[Book] :] Peter B. Orlik. - 3rd ed. - New York : Routledge, 2009. - xvii, 540 p. : ill. ; 27 cm. - Electronic media criticism : communication series. .
Includes bibliographical references (p. [501]-530) and index.
"This book introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising."--Publisher. .
0805864253 0805864261 1410618595 0415995361 (hbk) 041599537X (pbk) 9780415995375 041599537X (pbk.)
2008021342
Mass media criticism.
P96.C76 / O76 2009
302.23
/ O E
Electronic media criticism applied perspectives / [[Book] :] Peter B. Orlik. - 3rd ed. - New York : Routledge, 2009. - xvii, 540 p. : ill. ; 27 cm. - Electronic media criticism : communication series. .
Includes bibliographical references (p. [501]-530) and index.
"This book introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising."--Publisher. .
0805864253 0805864261 1410618595 0415995361 (hbk) 041599537X (pbk) 9780415995375 041599537X (pbk.)
2008021342
Mass media criticism.
P96.C76 / O76 2009
302.23
/ O E