Kerrigan, Finola.
Film marketing [[Book] /] Finola Kerrigan. - 1st ed. - Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2010. - 265 p ; 25 cm.
Includes bibliographical references and indexes.
Introduction. The Origins and Development of the Film Industry. Development and Market Research in the Film Industry. Structural Considerations and Film Marketing. The Film Marketing Mix. Consumer Selection of Films. Film Marketing Materials. The Film Marketing Calendar. Social and Societal Marketing and Films. The Impact of Technology on Film Marketing Practices. Conclusions.
All age.
9780750686839 0750686839 (pbk.)
Motion pictures--Marketing.
384.80688
/ K F
Film marketing [[Book] /] Finola Kerrigan. - 1st ed. - Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2010. - 265 p ; 25 cm.
Includes bibliographical references and indexes.
Introduction. The Origins and Development of the Film Industry. Development and Market Research in the Film Industry. Structural Considerations and Film Marketing. The Film Marketing Mix. Consumer Selection of Films. Film Marketing Materials. The Film Marketing Calendar. Social and Societal Marketing and Films. The Impact of Technology on Film Marketing Practices. Conclusions.
All age.
9780750686839 0750686839 (pbk.)
Motion pictures--Marketing.
384.80688
/ K F