Matsaganis, Matthew D.

Understanding ethnic media Producers, Consumers, and Societies / [[Book] :] Matthew D. Matsaganis, Vikki S. Katz, Sandra J. Ball-Rokeach. - Los Angeles : SAGE, 2011. - 314 p. : ill., map ; 26 cm.

Includes bibliographical references (p. 267-292) and indexes.

Ethnic media in context. What are ethnic media? -- Ethnic media in history -- The consumers. Immigrants and their media -- Ethnic minorities and their media -- The producers. Ethnic media audience trends and what lies behind the numbers -- Ethnic media organizations and competition -- Globalization and the ethnic media organization -- Policy and ethnic media development -- Ethnic media as civic communicators. Ethnic media as local media -- Professional challenges for ethnic media journalists -- The future of ethnic media. What does the future hold for ethnic media?

All age.

9781412959124 9781412959131 (pbk.)


Ethnic mass media.
Mass media and minorities.

302.2308

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