Wimmer, Roger D.
Mass media research processes approaches and applications / [[Book] :] Roger D. Wimmer, Joseph R. Dominick. - india ed. - Boston, Mass. : Cengage- Wadsworth, 2006. - xii, 390 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781439082744 (pbk.)
2009936675
Mass media--Research.
P91.3 / .W47 2011
302.23072
302.23072 / W M
Mass media research processes approaches and applications / [[Book] :] Roger D. Wimmer, Joseph R. Dominick. - india ed. - Boston, Mass. : Cengage- Wadsworth, 2006. - xii, 390 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781439082744 (pbk.)
2009936675
Mass media--Research.
P91.3 / .W47 2011
302.23072
302.23072 / W M