Potter, W. James.
Media literacy [[Book] /] W. James Potter. - 5th ed. - Los Angeles : SAGE, 2011. - 463 p. ; 23 cm.
Includes bibliographical references and index.
Introduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy.
All age.
9781412979450 1412979455 (pbk.)
GBB053036 bnb
015535584 Uk
Media literacy.
302.23
/ P M
Media literacy [[Book] /] W. James Potter. - 5th ed. - Los Angeles : SAGE, 2011. - 463 p. ; 23 cm.
Includes bibliographical references and index.
Introduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy.
All age.
9781412979450 1412979455 (pbk.)
GBB053036 bnb
015535584 Uk
Media literacy.
302.23
/ P M