SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Masterman, Guy.

Strategic sports event management an international approach / [Book :] Guy Masterman. - Amsterdam ; London : : Elsevier Butterworth-Heinemann, , 2004. - xix, 250 p. : ill ; 24 cm. - ( The hospitality, leisure, and tourism series) .

Formerly CIP. Uk Includes bibliographical references and index. .

Includes bibliographical references and index.

an introduction / the sports events industry / event organization / the sports event planning process / impacts and legacies / financial planning and control / event revenue maximization / marketing planning and implementation / sports event sponsorship / research and evaluation.

All age.

ISBN: 0750659831

LCCN: 2004050670

Subjects--Topical Terms:
Sports tournaments -- Management. .
Sports administration. .
Strategic planning. .

LC Class. No.: GV713 / .M3678 2004

Dewey Class. No.: 796.069

National Library of Medicine Call No.: / MS