Downs, Simon.

The graphic communication handbook [[Book] /] Simon Downs. - 1st ed. - Milton Park, Abingdon, Oxon ; New York : Routledge, 2012. - xiv, 368 p. : ; 25 cm. - Media practice .

Includes bibliographical references and index.

Introduction -- A step towards -- Broad knowledge -- Getting your first job : pitching -- Knowing your client fixing the brief -- Research -- The visual design of election campaign posters -- Roughing : thumbnail stage -- Roughing : the development stage -- Roughing : the presentation stage -- Presenting to the client -- Barnard semantics and graphics -- Doing the job -- Revision -- Situating the job -- Testing the job -- Getting paid (and more) -- Getting the next job (self and other publicity) -- The future -- Conclusion.

0415557380 (pbk. : alk. paper) 0415557372 (hardback : alk. paper) 9780415557382 (pbk. : alk. paper) 9780415557375 (hardback : alk. paper)

015798970


Commercial art--Vocational guidance.
Graphic arts--Vocational guidance.

741.6023

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