Pricken, Mario.

Visual creativity inspirational ideas for advertising, animation and digital design / [[Book] :] Mario Pricken. - London : Thames & Hudson, 2004. - 231 p. : ill. (some col.) ; 30 cm.

"Translated from the German Visuelle Kreativitat by David H. Wilson"-- p. [232].

Includes bibliographical references.

Pt. 1. Visual evolution -- The frontiers of your imagination -- Inside a creative mind -- Inside the imaginations of top creatives -- Thirteen interviews with top creatives -- Pt. 2. The six ways of seeing -- The six ways of seeing -- Looking is not seeing -- To world in your head -- Dream with your eyes open -- Controlling images -- Seeing with all your senses -- Image streaming -- Pt. 3. The visual lab -- The eight departments in the visual lab -- A new view of reality -- What are pictures made of? -- Playing with layers -- When graphics meet images -- Expanding reality -- Morphing and shape-shifting -- Worlds without frontiers -- Styles, trends and genres -- Pt. 4. From dream to reality -- Sketches, layouts and storyboards -- Pt. 5. Appendices.

All age.

0500511667


Commercial art--Technique.
Advertising.
Computer art.
Computer graphics.

NC1000 / .P75 2004

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