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Shoemaker, Stowe.

Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage / [[Book] :] Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. - 4th ed. - Upper Saddle River, N.J. : Pearson, 2007. - 662.p : col. ill., maps ; 28 cm. +1 cd :

Lewis's name appears first on the earlier edition. Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.

Includes bibliographical references and indexes.

ISBN: 0131182404

LCCN: 2006049455

Subjects--Topical Terms:
Hospitality industry--Marketing.

LC Class. No.: TX911.3.M3 / L49 2007

Dewey Class. No.: 910.460688

National Library of Medicine Call No.: / SM