SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Czinkota, Michael R.

Marketing management [Book /] Michael R. Czinkota, Masaaki Kotabe. - 2nd ed. - Cincinnati : South-Western College Pub., 2001. - xxv, 598 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

All Ages.

ISBN: 0324022034

LCCN: 00026225

Subjects--Personal Names:
Marketing.

Subjects--Topical Terms:
Marketing--Management--Case studies.--Czinkota, Michael R.

LC Class. No.: HF5415.13 / .C95 2001

Dewey Class. No.: 658.8

National Library of Medicine Call No.: / C M