SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Meloan, Taylor W.

International and global marketing concepts and cases / [Book :] International & global marketing. [edited by] Taylor W. Meloan, John L. Graham. - 2nd ed. - Boston, Mass. : Irwin/McGraw Hill, c1998. - xvi, 439 p. : ill. ; 24 cm. - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references.

All Ages.

ISBN: 0256218943

LCCN: 97005424

Subjects--Topical Terms:
Export marketing.
Export marketing--Case studies.

LC Class. No.: HF1416

Dewey Class. No.: 658.848

National Library of Medicine Call No.: 658.848 / M.I