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Perreault, William D.

Essentials of marketing a global managerial approach / [[Book] :] William D. Perreault, Jr., E. Jerome McCarthy. - Boston : Irwin/McGraw-Hill, 2000. - xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 Cd-Rom (4 ¾ In.). - The Irwin/McGraw-Hill series in marketing .

Includes indexes.

All Ages.

ISBN: 0072894822

LCCN: 99040845

Subjects--Personal Names:
Marketing.--Perreault, William D.

LC Class. No.: HF5415 / .M378 2000

Dewey Class. No.: 658.8

National Library of Medicine Call No.: / PE