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Shimp, Terence A.

Advertising, promotion & supplemental aspects of integrated marketing communications [Book /] Advertising, promotion, and supplemental aspects of integrated marketing communications. Advertising promotion. Terence A. Shimp. - 5th ed. - Fort Worth : Dryden Press, 2000. - xxix, 674 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

All Ages.

ISBN: 0030211131

LCCN: 99074297

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

LC Class. No.: HF5415.123 / .S54 2000

Dewey Class. No.: 659

National Library of Medicine Call No.: / S A