Peter, Paul J.
Marketing management knowledge and skills / [Book :] J. Paul Peter, James H. Donnelly, Jr. - 6th ed. - u.s.a : Donnelley, 2001. - 864 p : ill. ; 26 cm.
Includes bibliographical references (p. 851-858) and indexes.
All Ages.
0236137277
00026735
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13
658.8
/ PM
Marketing management knowledge and skills / [Book :] J. Paul Peter, James H. Donnelly, Jr. - 6th ed. - u.s.a : Donnelley, 2001. - 864 p : ill. ; 26 cm.
Includes bibliographical references (p. 851-858) and indexes.
All Ages.
0236137277
00026735
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13
658.8
/ PM