SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Aaker, David A.

Marketing research [[Book] /] David A. Aaker, V. Kumar, George S. Day. - 6th ed. - New York : Wiley, 1998. - xvi, 776 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and index.

All Ages.

ISBN: 0471170690

LCCN: 97021710

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83