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Cateora, Philip R.

International marketing [[Book] /] Philip R. Cateora, John L. Graham. - 11th ed. - New York : Irwin McGraw-Hill, 2002. - 693 p : ill. ; 28 cm. + 1 CD-ROM. - The McGraw-Hill/Irwin series in marketing . - The McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references and indexes.

All Ages.

ISBN: 0072398841 0071123121

LCCN: 2001024810

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1009.5 / .C375 2002 HF1416 / .C375 2002

Dewey Class. No.: 658.8'48

National Library of Medicine Call No.: 658.8'48 / CI