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Lamb, Charles W.

Essentials of Marketing [Book /] Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 2nd ed. - Australia ; United States : South-Western College Pub., 2001. - xxviii, 579 p. : col. ill. ; 28 cm. + 1 computer laser optical disc (4 3/4 in.).

Includes bibliographical references (p. 552-564) and indexes.

All Ages.

ISBN: 0324043767

LCCN: 99087757

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / .L2623 2001

Dewey Class. No.: 658.8

National Library of Medicine Call No.: 658.8 / LE