Keegan, Warren J.
Global marketing [Book /] Warren J. Keegan, Mark C. Green. - 2nd ed. - Upper Saddle River, N.J. : Prentice-Hall, 2000. - 594 p : ill., maps ; 26 cm.
Rev. ed. of: Principles of global marketing. 1st ed. c1997.
Includes bibliographical references and index.
All Ages.
0130842680
99028242
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .K443 2000
658.848
/ K G
Global marketing [Book /] Warren J. Keegan, Mark C. Green. - 2nd ed. - Upper Saddle River, N.J. : Prentice-Hall, 2000. - 594 p : ill., maps ; 26 cm.
Rev. ed. of: Principles of global marketing. 1st ed. c1997.
Includes bibliographical references and index.
All Ages.
0130842680
99028242
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .K443 2000
658.848
/ K G