Anderson, James C., 1953-
Business market management understanding, creating, and delivering value / [Book :] James C. Anderson, James A. Narus. - Upper Saddle River, N.J. : Prentice Hall, 1999. - xvii, 430 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
All Ages.
0135226570
Industrial marketing.
658.8
/ AB
Business market management understanding, creating, and delivering value / [Book :] James C. Anderson, James A. Narus. - Upper Saddle River, N.J. : Prentice Hall, 1999. - xvii, 430 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
All Ages.
0135226570
Industrial marketing.
658.8
/ AB