SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

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Walker, Orville C.

Marketing strategy planning and implementation / [Book :] Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larr�ch�. - 2nd ed. - Chicago : Irwin, 1996. - xxiv, 392 p. : ill. ; 23 cm. - Irwin series in marketing .

Includes bibliographical references and indexes.

All Ages.

ISBN: 0256136920

LCCN: 95022508

Subjects--Personal Names:
Marketing.

LC Class. No.: HF5415.13 / .W249 1996

Dewey Class. No.: 658.802

National Library of Medicine Call No.: / WM