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Magrath, Allan J.

The 6Iimperatives of Marketing lessons from the world's best companies / [Book :] Allan J. Magrath. - New York, NY : American Management Association, 1992. - 196 p. : ill. ; 24 cm.

Includes bibliographical references and index.

All Ages.

ISBN: 0814450423

LCCN: 91033714

Subjects--Personal Names:
Marketing.--Magrath, Allan J.

Subjects--Topical Terms:
Consumer satisfaction.
Marketing--Case studies.
Marketing.
Consommateurs--Satisfaction.
Marketing--Cas, �tudes de.

LC Class. No.: HF5415.122 / .M34 1992

Dewey Class. No.: 658.8

National Library of Medicine Call No.: / MI