SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Lilien, Gary L., 1946-

Marketing engineering computer-assisted marketing analysis and planning / [[Book] :] Gary L. Lilien, Arvind Rangaswamy. - Reading, Mass. : Addison-Wesley, 1998. - xvii, 350 p. : ill. ; 26 cm.+.

Includes bibliographical references (p. [323]-337) and index.

All Ages.

ISBN: 032100194X

LCCN: 97021787

Subjects--Topical Terms:
Marketing--Data processing.
Marketing--Decision making--Mathematical models.
Marketing--Decision making--Data processing.

LC Class. No.: HF5415.125 / .L54 1998

Dewey Class. No.: 658.8020285

National Library of Medicine Call No.: / LM