Armstrong, Gary
Marketing an introduction / [[Book] :] Gary Armstrong, Philip Kotler. - 12th ed. - Boston, Massachusetts : Pearson Education, 2015. - 672 p : ill,col ; 28 cm.
Includes bibliographical references and index.
9781292016788
Marketing--Textbooks.
658.8
658.8 / A M
Marketing an introduction / [[Book] :] Gary Armstrong, Philip Kotler. - 12th ed. - Boston, Massachusetts : Pearson Education, 2015. - 672 p : ill,col ; 28 cm.
Includes bibliographical references and index.
9781292016788
Marketing--Textbooks.
658.8
658.8 / A M