Lamb, Charles W.
Essentials of marketing [Book /] Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 4th ed. - Mason, Ohio : Thomson/South-Western, 2005. - 572 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
All Ages.
0324282923
2003110011
Marketing.
Marketing--Management.
HF5415 / .L2623 2005
658.8
/ LE
Essentials of marketing [Book /] Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 4th ed. - Mason, Ohio : Thomson/South-Western, 2005. - 572 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
All Ages.
0324282923
2003110011
Marketing.
Marketing--Management.
HF5415 / .L2623 2005
658.8
/ LE