SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Forceville, Ch.

Pictorial metaphor in advertising [Book /] Charles Forceville. - London ; New York : Routledge, 1996. - x, 233 p. : ill. ; 23 cm.

Includes bibliographical references (p. [223-230]) and index.

All Ages.

ISBN: 0415128684 0415186765

LCCN: 95018294

Subjects--Topical Terms:
Symbolism in advertising.
Pictures--Printing.
Metaphor.
Advertising layout and typography.

LC Class. No.: HF5827 / .F67 1995

Dewey Class. No.: 659.1