Moutinho, Luiz.
Cases in marketing management [Book /] Luiz Moutinho. - 2nd ed. - Wokingham, England ; Reading, Mass. : Addison-Wesley, 1995. - xii, 390 p. : ill. ; 23 cm.
Includes bibliographical references.
All Ages.
0201627442
95158530
Marketing--Management--Case studies.
HF5415.13 / .M69 1995
658.8
/ MC
Cases in marketing management [Book /] Luiz Moutinho. - 2nd ed. - Wokingham, England ; Reading, Mass. : Addison-Wesley, 1995. - xii, 390 p. : ill. ; 23 cm.
Includes bibliographical references.
All Ages.
0201627442
95158530
Marketing--Management--Case studies.
HF5415.13 / .M69 1995
658.8
/ MC