Moutinho, Luiz.

Cases in marketing management [Book /] Luiz Moutinho. - 2nd ed. - Wokingham, England ; Reading, Mass. : Addison-Wesley, 1995. - xii, 390 p. : ill. ; 23 cm.

Includes bibliographical references.

All Ages.

0201627442

95158530


Marketing--Management--Case studies.

HF5415.13 / .M69 1995

658.8

/ MC
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