Dwyer, Robert F.
Business marketing connecting strategy, relationships, and learning / [Book :] F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. - Boston, Mass. : McGraw-Hill, 2006. - xxix, 683 p. : ill., charts ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 652-660) and index.
All Ages.
0072865784
Marketing.--Dwyer, F. Robert.
658.8
/ DB
Business marketing connecting strategy, relationships, and learning / [Book :] F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. - Boston, Mass. : McGraw-Hill, 2006. - xxix, 683 p. : ill., charts ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 652-660) and index.
All Ages.
0072865784
Marketing.--Dwyer, F. Robert.
658.8
/ DB