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Einfache Ansicht MARC ISBD

Bearden, William O., 1945-

Marketing principles & perspectives / [Book :] William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - Chicago : Irwin, 1995. - xlviii, 631 p. : col. ill., col. map ; 28 cm. - The Irwin series in marketing .

Includes bibliographical references (p. [584]-601) and index.

All Ages.

ISBN: 025611319X

LCCN: 94031421

Subjects--Personal Names:
Marketing--Bearden, William O.,.

LC Class. No.: HF5415.1 / .B4155 1995

Dewey Class. No.: 658.8

National Library of Medicine Call No.: / BM