Dickson, Peter R.

Marketing management [Book /] Peter R. Dickson. - 2nd ed. - Fort Worth : Dryden Press , 1997. - xxxiv, 813 p. : col. ill. ; 26cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

All Ages.

0030177421

96083162


Marketing--Management.--Dickson, Peter R.

HF5415.13 / .D48 1997

658.8
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