Dickson, Peter R.
Marketing management [Book /] Peter R. Dickson. - 2nd ed. - Fort Worth : Dryden Press , 1997. - xxxiv, 813 p. : col. ill. ; 26cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
All Ages.
0030177421
96083162
Marketing--Management.--Dickson, Peter R.
HF5415.13 / .D48 1997
658.8
Marketing management [Book /] Peter R. Dickson. - 2nd ed. - Fort Worth : Dryden Press , 1997. - xxxiv, 813 p. : col. ill. ; 26cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
All Ages.
0030177421
96083162
Marketing--Management.--Dickson, Peter R.
HF5415.13 / .D48 1997
658.8