Quelch . John A.
Global marketing management [Book /] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor. - 4th ed. - Reading, Mass. : Addison-Wesley, 1999. - viii, 703 p. : ill. ; 24 cm.
Includes bibliographical references.
All Ages.
0201350629
98040715
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .G56 1999
658.848
/ QG
Global marketing management [Book /] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor. - 4th ed. - Reading, Mass. : Addison-Wesley, 1999. - viii, 703 p. : ill. ; 24 cm.
Includes bibliographical references.
All Ages.
0201350629
98040715
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .G56 1999
658.848
/ QG