SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Varey, Richard J., 1955-

Marketing communication principles and practice / [Book :] Richard J. Varey. - London ; New York : Routledge, 2002. - xxv, 389 p. : ill. ; 26 cm.

Includes bibliographical references (p. [360]-377) and index.

All Ages.

ISBN: 041523039X 0415230403 (pbk.)

LCCN: 2001019948

Nat. Bib. No.: GBA2-74362

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF5415.123 / .V37 2002

Dewey Class. No.: 658.8'02

National Library of Medicine Call No.: 658.8'02 / VM