SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Proctor, Tony.

Strategic marketing an introduction / [Book :] Tony Proctor. - London ; New York : Routledge, 2000. - xvii, 318 p. : ill. ; 25 cm.

Includes bibliographical references (p. [303]-312) and index.

All Ages.

ISBN: 0415208114 0415208106 (hbk.)

LCCN: 99087270

Subjects--Personal Names:
Marketing.

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.135 / .P76 2000

Dewey Class. No.: 658.802

National Library of Medicine Call No.: 658.802 / PS