Proctor, Tony.
Strategic marketing an introduction / [Book :] Tony Proctor. - London ; New York : Routledge, 2000. - xvii, 318 p. : ill. ; 25 cm.
Includes bibliographical references (p. [303]-312) and index.
All Ages.
0415208114 0415208106 (hbk.)
99087270
Marketing.
Marketing--Management.
HF5415.135 / .P76 2000
658.802
658.802 / PS
Strategic marketing an introduction / [Book :] Tony Proctor. - London ; New York : Routledge, 2000. - xvii, 318 p. : ill. ; 25 cm.
Includes bibliographical references (p. [303]-312) and index.
All Ages.
0415208114 0415208106 (hbk.)
99087270
Marketing.
Marketing--Management.
HF5415.135 / .P76 2000
658.802
658.802 / PS