SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Johansson, Johny K.

Global marketing foreign entry, local marketing & global management / [Book :] Johny K. Johansson. - 3rd ed. - New York, N.Y. : McGraw-Hill/Irwin, 2003. - xviii, 654 p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

All Ages.

ISBN: 0072471484 0071195637 (International : alk. paper)

LCCN: 2002023528

Subjects--Personal Names:
Export marketing.--Johansson, Johny K.

Subjects--Topical Terms:
Export marketing--Management.

LC Class. No.: HF1416 / .J63 2003

Dewey Class. No.: 658.848

National Library of Medicine Call No.: / J G