Cohen, William A., 1937-

Developing a winning marketing plan [Book /] William A. Cohen. - New York : Wiley, 1987. - ix, 324 p. : ill. ; 24 cm. - Wiley series on business strategy .

Bibliography: p. 283.

All Ages.

0471845299

86032402


Marketing.--Cohen, William A.,.

HF5415 / .C54247 1987

658.802

/ CD
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