Cohen, William A., 1937-
Developing a winning marketing plan [Book /] William A. Cohen. - New York : Wiley, 1987. - ix, 324 p. : ill. ; 24 cm. - Wiley series on business strategy .
Bibliography: p. 283.
All Ages.
0471845299
86032402
Marketing.--Cohen, William A.,.
HF5415 / .C54247 1987
658.802
/ CD
Developing a winning marketing plan [Book /] William A. Cohen. - New York : Wiley, 1987. - ix, 324 p. : ill. ; 24 cm. - Wiley series on business strategy .
Bibliography: p. 283.
All Ages.
0471845299
86032402
Marketing.--Cohen, William A.,.
HF5415 / .C54247 1987
658.802
/ CD