Ferrell, o.c.

Marketing strategy [Book /] O.C. Ferrell .,michael D .hartine , ... - Fort Worth, TX : Dryden Press, c1999. - xx, 407 p.: : ill. ; 26 cm.

Includes bibliographical references and index.

All Ages.

0030248019

98070999


Marketing--Management.
Marketing--Management--Case studies.

HF5415.13 / .M3586 1999

658.84

658.84 / FM
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