Ferrell, o.c.
Marketing strategy [Book /] O.C. Ferrell .,michael D .hartine , ... - Fort Worth, TX : Dryden Press, c1999. - xx, 407 p.: : ill. ; 26 cm.
Includes bibliographical references and index.
All Ages.
0030248019
98070999
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .M3586 1999
658.84
658.84 / FM
Marketing strategy [Book /] O.C. Ferrell .,michael D .hartine , ... - Fort Worth, TX : Dryden Press, c1999. - xx, 407 p.: : ill. ; 26 cm.
Includes bibliographical references and index.
All Ages.
0030248019
98070999
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .M3586 1999
658.84
658.84 / FM