Wilmshurst, John.

The Fundamentals and practice of marketing [Book /] John Wilmshurst. - 3rd ed. - London ; Boston : Butterworth-Heinmann, 1995. - viii, 324 p. : ill. ; 24 cm.

"Published on behalf of the Institute of Marketing and the CAM Foundation.".

Includes bibliographies and index.

All Ages.

0750609974

95163576


Marketing.

HF5415 / .W5476 1995

658.8

/ WF
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