Wilmshurst, John.
The Fundamentals and practice of marketing [Book /] John Wilmshurst. - 3rd ed. - London ; Boston : Butterworth-Heinmann, 1995. - viii, 324 p. : ill. ; 24 cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation.".
Includes bibliographies and index.
All Ages.
0750609974
95163576
Marketing.
HF5415 / .W5476 1995
658.8
/ WF
The Fundamentals and practice of marketing [Book /] John Wilmshurst. - 3rd ed. - London ; Boston : Butterworth-Heinmann, 1995. - viii, 324 p. : ill. ; 24 cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation.".
Includes bibliographies and index.
All Ages.
0750609974
95163576
Marketing.
HF5415 / .W5476 1995
658.8
/ WF