SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Cravens, David W.

Strategic marketing management cases [Book /] David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 6th ed. - Boston : Irwin/McGraw-Hill, 1999. - xvi, 624 p. : ill. ; 26 cm. + 1 computer disc (3 1/2 in.). - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index of cases.

All Ages.


System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.

ISBN: 0256261253

LCCN: 98003555

Subjects--Personal Names:
Marketing--Cravens, David W.

LC Class. No.: HF5415 / .C6944 1999

Dewey Class. No.: 658.802