Dibb , Sally.

Marketing concepts and strategies / [Book :] Sally Dibb ... [et al.]. - 3rd European ed. - Boston ; London : Houghton Mifflin, 1997. - xxi, 842 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and index.

All Ages.

0395790050


Marketing.

HF5415 / .M375 1997

658.5

/ DM
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