Dibb , Sally.
Marketing concepts and strategies / [Book :] Sally Dibb ... [et al.]. - 3rd European ed. - Boston ; London : Houghton Mifflin, 1997. - xxi, 842 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
All Ages.
0395790050
Marketing.
HF5415 / .M375 1997
658.5
/ DM
Marketing concepts and strategies / [Book :] Sally Dibb ... [et al.]. - 3rd European ed. - Boston ; London : Houghton Mifflin, 1997. - xxi, 842 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
All Ages.
0395790050
Marketing.
HF5415 / .M375 1997
658.5
/ DM