Baker.Michael J.

The Marketing book [Book /] edited by Michael J. Baker. - 4th ed. - Oxford ; Boston : Butterworth-Heinemann, 1999. - xxxiv, 718 p. : ill. ; 25 cm. - The marketing series . - Marketing series (London, England) .

"Published in association with the Chartered Institute of Marketing.".

Includes bibliographical references and index.

All Ages.

0750641142

00500005


Marketing.

HF5415 / .M297455 1999

658.8

/ BM
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