Baker.Michael J.
The Marketing book [Book /] edited by Michael J. Baker. - 4th ed. - Oxford ; Boston : Butterworth-Heinemann, 1999. - xxxiv, 718 p. : ill. ; 25 cm. - The marketing series . - Marketing series (London, England) .
"Published in association with the Chartered Institute of Marketing.".
Includes bibliographical references and index.
All Ages.
0750641142
00500005
Marketing.
HF5415 / .M297455 1999
658.8
/ BM
The Marketing book [Book /] edited by Michael J. Baker. - 4th ed. - Oxford ; Boston : Butterworth-Heinemann, 1999. - xxxiv, 718 p. : ill. ; 25 cm. - The marketing series . - Marketing series (London, England) .
"Published in association with the Chartered Institute of Marketing.".
Includes bibliographical references and index.
All Ages.
0750641142
00500005
Marketing.
HF5415 / .M297455 1999
658.8
/ BM